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Elevating Luxury Living. One Masterpiece at a Time.

At The Living Room, we are a team of experienced interior architects, designers, and property experts dedicated to delivering exceptional luxury living spaces. Our founder, Ali Sayed, is a renowned London-based interior architect and distinguished international property broker, renowned for crafting exquisite trophy homes. With profound expertise and an impeccable sense of detail, Ali epitomizes excellence in his field.

Since 2010, we have been collaborating closely with investors and private clients to design, develop, and market some of London's most prestigious properties. Renowned globally for our unparalleled attention to detail, we have earned widespread acclaim and accreditation.

Our Services

We specialize in handpicking distinctive, design-focused properties and presenting them to our discerning clientele with a personalized, expert touch. Our commitment to this ethos is second to none, giving you access to a multitude of London's finest off-market properties.

Our comprehensive services include:

  • Concept Design
  • Interior Architecture
  • Residential Interior Design
  • Commercial Interior Design
  • Project Management
  • Construction

Our Approach

Whether we are designing a new Master Bedroom for a client, or taking on the entire refurbishment for your home, the key constant is that we offer a highly personalized approach. Through working with a trusted network of craftsmen and suppliers, our team delivers bespoke interiors with great client feedback.

We have supplied quality furniture throughout the world for the past 10 years and have an experienced team that specializes in providing a seamless architectural design and planning service for both residential and commercial clients in London and the Home Counties.

Our Expertise

We have expertise in a wide range of services, including:

  • Architectural Design Service (Residential & Commercial)
  • Interior Design and Furniture Procurement
  • Complete Back to Brick Refurbishments
  • Planning Consultancy & Applications
  • Building Regulation Drawings & Tender Packages
  • Building Control Submissions (Local Authority & Private)
  • Construction & Project Management Services
  • 3D Visualisations

Our Portfolio

Take a look at our latest projects, which showcase our expertise in residential, hospitality, maritime, and retail design.

Reviews
Negative: The company, particularly the owner, Ali Sayed, was criticized for poor project management, lack of professionalism, deceitful marketing, and subpar quality of work.

Unsatisfactory Experience

Poor Project Management

The reviewers, Hamid Ali and Ms. Khan, had a disappointing experience with the company, particularly with the owner, Ali Sayed. Hamid Ali's project, which included interior designing, joinery, and kitchen work, was supposed to be completed within a year. However, it took three years to finish, and the cost tripled due to changes and mistakes made by the company.

Lack of Professionalism

Both reviewers criticized the company's professionalism. Hamid Ali discovered that Ali Sayed was not a professional interior designer, and Ms. Khan stated that he is uneducated in his field. Hamid Ali felt stuck with the company due to the 50% deposit he had already paid.

Deceitful Marketing

Hamid Ali also accused the company of using his project to attract more customers by showcasing it on their website and social media without his permission.

Subpar Quality

The quality of the work done by the company was also subpar, according to Hamid Ali. The joinery, kitchen, stairs, and other aspects of the project did not meet the expected standards, despite the high cost.

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