Business Details
15 Years
experience
Bespoke Rugs & Interior Design Solutions
Established in 2011, Sonya Winner has redefined modern rug design through innovative use of colour and texture. Our founder, Sonya Winner, brings decades of creative expertise to every project, combining traditional craftsmanship with contemporary aesthetics. As a GoodWeave-certified business, we uphold ethical practices while delivering bespoke solutions for discerning clients worldwide. Our London showroom offers an immersive experience with curated homeware collections, while our international trade partnerships enable global reach. Recognised by prestigious design awards, we continue to push boundaries through collaborations and limited-edition collections that blend artistry with functionality. 
Services
Bespoke Rug Design
Custom Size Commissions
Interior Consultations
Ethical Production
Global Shipping
Details
- Year established: 2011
Highlights and features
- Over a decade of experience in contemporary rug design
- GoodWeave-certified ethical production practices
- Bespoke commissions tailored to individual spaces
- Award-winning designs featured in international publications
- Founder directly oversees all custom projects
Associations and certifications
- GoodWeave
What people say
Beautifully made
Inventive designs
Perfect fit
Super comfortable
Amazing craftsmanship
Services
Bespoke Rug Commissions
Our signature service creates one-of-a-kind rugs tailored to your space. Working directly with Sonya Winner, clients receive exclusive designs using premium materials like wool, silk, and viscose. Each piece combines artistic vision with functional beauty, ensuring a unique statement for residential or commercial interiors.
Interior Consultations
Personalised guidance helps clients select or create the perfect rug. Our experts consider spatial dynamics, colour schemes, and lifestyle needs to recommend standard or custom solutions. Virtual and in-showroom options available for global clients seeking professional interior enhancement.
Ethical Production
All rugs are crafted through GoodWeave-certified partnerships that eliminate child labour and support artisan communities. This ethical approach ensures fair wages and educational programs for weavers while maintaining exceptional quality standards across all handmade products.
Showroom Experience
Our London showroom offers immersive rug displays within curated living spaces. Designed by Zaha Hadid Architects, the space showcases full collections alongside complementary homeware items. Appointment-only visits provide dedicated time with design specialists and access to exclusive stock pieces.
Global Shipping
Complimentary worldwide shipping available for all orders. Secure packaging and trusted logistics partners ensure safe delivery of both standard and oversized items. Expedited options available for urgent projects, with tracking provided for all shipments.
People
Sonya Winner
Founder and Creative Director
Renowned rug designer with over 15 years' experience in textile innovation. Graduated from Central Saint Martins, Sonya launched her eponymous brand in 2011 after successful art career. Specialises in colour theory applications for interior spaces.
Questions
Do you offer custom rug sizes?
Yes, we create bespoke sizes and shapes to fit specific spaces. Our design team works closely with clients to adapt existing patterns or develop new concepts tailored to their requirements.
How are the rugs ethically produced?
Through GoodWeave-certified partnerships that ensure fair wages, safe working conditions, and educational programs for artisan communities. We maintain full transparency in our production chain.
Can I visit the London showroom?
Yes, by appointment Monday-Friday 10am-6pm. The showroom features full collections, custom samples, and curated homeware. Complimentary refreshments provided during visits.
What materials do you use?
Premium natural fibres including wool, silk, viscose, and cotton. We offer vegan-friendly options and specialise in combining materials for unique textural effects in both contemporary and traditional designs.
How long does delivery take?
Standard items ship within 2-4 weeks. Bespoke commissions typically take 12-16 weeks. All orders include free global shipping with tracking and insurance.
Are samples available?
Yes, we provide material swatches and design samples for all collection pieces. Virtual consultations can also help visualise rug options in your space before ordering.
