At DIR, we specialise in crafting high-grade salon, barber, and cosmetic furniture tailored to elevate your business environment. Operating from the UK with international distribution, our products combine robust functionality with sleek design. From reception desks and display units to professional-grade treatment chairs, every item is manufactured with meticulous care. We also provide a one-year warranty, offering our clients added confidence in every purchase.
Our offerings are suitable for businesses at every stagefrom emerging spas to well-established clinics. We understand the importance of cohesive design and practicality, which is why we also offer all-inclusive packages to streamline your furnishing needs. For medical settings, we deliver advanced treatment solutions with ergonomic benefits. Our dedicated consultants provide free design advice, ensuring your vision comes to life. Visit our showrooms or browse our online catalogue to discover how DIR can help you transform your space with expertly designed salon equipment.
Business details
- Year established: 2023
- Licensed
- Insured
Highlights and features
- Salon furniture / Salon chair / Styling chair / Barber chairs / Backwash / Salon mirror / Barber unit / Pedicure chair / Beauty bed / Treatment bed / Electric beauty bed / Electric treatment bed / Hairdresser chair / Salon stool / Salon trolley / Dryer Hood /
Payment methods
- Cash
- Debit cards
- Credit cards
Services
At DIR, we provide durable and ergonomic treatment beds crafted to support the precision of medical and cosmetology treatments. Our range is designed with both comfort and functionality in mind, ensuring a seamless experience for practitioners and patients alike. Enhance your professional space with a solution built for long-term performance. 
At DIR, weve redefined the traditional barber chair, incorporating superior materials and engineering into every design. With sleek aesthetics, modern enhancements, and unrivalled comfort, our chairs are made for discerning professionals. Every model includes a one-year warranty and options range from classic to contemporary styles. Discover our reclining options and complete equipment packages today. 
At DIR UK, we offer an exclusive range of premium salon chairs designed to combine superior craftsmanship with refined aesthetics. Each piece is engineered with high-grade materials, robust hydraulic mechanisms, and cushioned seating to deliver unmatched comfort. Our chairs elevate both the practical and visual aspects of any salon. Enhance your space with exceptional quality. 
Professionals across the beauty and medical sectors rely on DIR for durable and advanced treatment beds. From electric facial beds to medical procedure chairs, our range supports a wide variety of uses. Each unit is designed to enhance the experience of both client and practitioner. We build every piece with precision, versatility, and care.
Reviews (30)
M. Kg
Mar 28, 2025
Kinder Kaur
Mar 27, 2025
Leighann Rea
Mar 12, 2025
Muneebah Nosheen
Feb 28, 2025
Zoja Shtjefanaku
Feb 13, 2025
Adam Rogers
Feb 07, 2025
Rima Sadlauskiene
Feb 07, 2025
Hello! I received my new washing basin for Christmas from my husband. I have only have a positive compliments about this chair! Very comfortable for neck, you can laying down for you head washings, because the foot rest can be lifted. Love the design and quality. Its 100% worth to have it. Thank you Dir store!
Giorgos Tselas
Feb 03, 2025
Lindsay Boyle
Jan 26, 2025
Arshdeep Kaur Bhullar
Jan 21, 2025
Jensen Shingleton
Jan 17, 2025
J. Williams
Dec 24, 2024
Arezoo Khalaf
Nov 14, 2024
Helen Massimo
Nov 04, 2024
Vanessa Taylor
Nov 04, 2024
Great experience. I was hesitant after seeing the reviews on Google. I visited the store to assess which items I wanted. Adam from the sales department was professional, honest and let me take my time in the warehouse to pick the items I wanted. I picked them up from Birmingham today, all staff members were very accommodating, Adam again looked after us and himself and the team answered all my questions and helped to load everything into my van.
Extremely happy with the quality and price. Thank you to the whole team for being professional and helping and making me feel comfortable every step of the way. Also, I worked in a salon with items from this store 6+ years old and they all still worked brilliantly, plus they do replacement parts if and when you need them! Thanks guys
Extremely happy with the quality and price. Thank you to the whole team for being professional and helping and making me feel comfortable every step of the way. Also, I worked in a salon with items from this store 6+ years old and they all still worked brilliantly, plus they do replacement parts if and when you need them! Thanks guys
Catalin Ciulina
Oct 27, 2024
Satin Skin
Oct 16, 2024
Daniel Savva
Jul 30, 2024
Angela Starlight
Jul 06, 2024
Jake Kaine
Sep 04, 2023
Fantastic experience. The prices at DIR cant be beaten anywhere on the internet. I ordered despite the long lead time on delivery. My delivery was ready to dispatch so quickly I wasnt even ready at my salon to except them. DIR arranged storage of the furniture for 6 weeks at no extra cost. After the delivery a couple of items were missing but they were promptly delivered after notifying. Very happy with the quality of the furniture, especially the massage backwash. Will definitely use again.
Chris Smith
Mar 25, 2023
Tuhin Sardar
Jan 28, 2023
Karina Galvao
Aug 22, 2022
Aryan Ahmed
Feb 29, 2020
Ashley Robinson
Jan 18, 2020
Kelly Rowan
Aug 21, 2019
Pauline
Nov 10, 2018
Absolutely brilliant. Great quality salon furniture and the team are a pleasure to deal with. Dan is great and really goes out his way to make sure everything is smoothly done. Ive been using DIR for years and will continue to do so. These guys cannot be beaten on good value and quality of products. Thanks Dan! :-
Hayley Fox Foxyhairextensions
Jan 25, 2018
Gary Johnston
Jan 09, 2018
Joey Brown
Aug 02, 2017