Business Details
22 Years
experience
Your Trusted Source for Gas & Electric Fireplaces in the UK
Established in 2004, Direct Fireplaces has built a reputation as a trusted provider of premium gas and electric fires, fireplaces, and accessories. With three showrooms in Stockport, Cheadle, and Bromsgrove, we combine extensive industry experience with a commitment to customer satisfaction. Our product range includes high-efficiency gas fires, contemporary electric fireplaces, and bespoke fireplace packages tailored to modern and traditional homes. We prioritise quality, offering products from leading brands while ensuring competitive pricing and free UK delivery. Our knowledgeable team provides expert advice, both online and in-store, to guide customers through selection and installation. Backed by flexible finance options and a price-match promise, we aim to make fireplace upgrades accessible and hassle-free.Our dedication to innovation is evident in cutting-edge designs like media wall electric fires and smart-control models. With a focus on E-E-A-T principles, we maintain transparency through detailed product information, installation guides, and comprehensive after-sales support. Our 18-year operational history and partnerships with accredited suppliers underscore our authority in the fireplace industry. Whether shopping online or visiting our showrooms, customers benefit from our deep market knowledge and commitment to delivering warmth, style, and functionality to every home.
Services
Gas Fires
Electric Fires
Fireplace Packages
Media Wall Fires
Fireplace Accessories
Details
- Year established: 2004
Highlights and features
- We offer over 18 years of specialist fireplace expertise since 2004
- Our showrooms showcase the UK's largest selection of gas and electric fires
- We provide free UK delivery on all products
- Our team delivers expert installation advice for all fireplace types
- We guarantee price-matched quotes on equivalent fireplace products
Services
Gas Fires
Our gas fires combine efficiency with traditional aesthetics. Available in balanced flue, flueless, and inset models, these fires suit both modern and period properties. With high heat outputs and realistic flame effects, they provide practical heating solutions while maintaining visual appeal through premium materials like stainless steel and brass finishes.
Electric Fires
Modern electric fires offer instant heat without chimney requirements. Our range includes smart-controlled models with adjustable flame effects and energy-efficient heating. From compact inset units to statement media wall designs, these fires provide safe, low-maintenance warmth suitable for all property types.
Fireplace Packages
Bespoke fireplace packages combine fire surrounds, hearths, and back panels with chosen heating units. Available in limestone, marble, and cast iron combinations, these coordinated sets ensure design cohesion while offering value through bundled components and free delivery.
Media Wall Fires
Specially designed media wall fires integrate with entertainment systems. With widths matching 32-85" TVs, these units feature LED flame effects and optional multi-sided glass displays. Contemporary models include smart home compatibility and adjustable lighting for modern living spaces.
Fireplace Accessories
Enhance fireplace functionality and aesthetics with our accessories. We offer fire baskets in multiple materials, decorative tiles, and safety hearths. All components meet UK safety standards while complementing both traditional and contemporary fireplace designs.
Questions
What types of gas fires do you offer?
We offer balanced flue, flueless, inset, wall-mounted, and freestanding gas fires suitable for all chimney types.
Do you provide electric fireplace installation guidance?
Yes, our website includes detailed installation guides and flue compatibility information for all electric fire models.
Are media wall electric fires available with 3-sided glass?
Yes, select Evonic and BlazeBright models offer 1, 2, or 3-sided glass front display options.
What payment options are available?
We accept major credit/debit cards and offer flexible finance through Klarna's 'Pay Later' options.
Do you have showrooms for product viewing?
Yes, visit our Stockport, Cheadle, or Bromsgrove showrooms to experience fires in person.
What fireplace materials are available?
We stock limestone, marble, micro marble, cast iron, and wooden fireplaces in traditional and contemporary styles.
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